Disney, the entertainment mogul founded in October of 1923 by Walt and Roy Disney, has agreed to purchase Marvel Entertainment. According to The Financial Times, the $4 Billion purchase caused Marvel’s stock to jump from $10.35 a share to a whopping $49 upon the announcement.
The purchase will make for an interesting combination, placing over 5,000 Marvel characters such as Captain America and Iron Man next to the likes of Mickey Mouse, Hannah Montana, and Captain Jack Sparrow.
“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s chief executive — and their largest shareholder. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organisation and infrastructure around the world.”
So, what does this mean for Marvel? The opportunity to have your favorite characters roaming around Disneyland, perhaps? Or perhaps a more prominent home for all of the Marvel-based cartoons on the Disney Channel.
What does it mean for Disney? Quite simply, it means profit; although Spider-Man and Iron Man are currently made by other studios, upcoming movies such as the highly anticipated Avengers movie could be bringing in the big bucks to everybody’s favorite mouse.
